We're incredibly excited to be in an actual, physical store for the first time!! 

byCircus have announced they are running a month long pop-up in Westfields, White City from Black Friday until New Years Eve - an experience-first retail store. The store features 12 of the most innovative, digitally native, beauty and wellness brands alongside immersive experiences.

With the mission to provide consumers a space to engage with their favourite online-only beauty brands, byCircus provides a genre-defying experience that combines retail, art installations and community. For the month of December, they welcome visitors to enjoy an immersive beauty journey, with interactive highlights such as losing your “head in the clouds”, finding the “end of the rainbow” and “dancing with shadows”.

This first Westfields pop-up creates a destination for of-the-moment brands including:

- MEMI makeup;
- Beached;
- The Spoiled Bee;
- Only Curls;
- Albus & Flora;
- 31st State;
- True Skincare;
- Glo & Ray;
- Laponie;
- Naturelle by Iqra Kahn;
- Willow;
- Funky Soap.

byCircus was founded to bring back the curiosity and excitement around brick-and-mortar store experiences. It is a space filled with wonder, connecting a curious and creative community with the brands pioneering the beauty industry of tomorrow.

The pop-up is open at Westfields, White City from the 29th November 2019 until the 31st December 2019 from 10am-10pm most days. Please see Westfields Shopping Center Opening Times for specific times.

Founded in 2019, byCircus combines immersive art installations with curations of the most innovative brands, bringing back the curiosity and enjoyment around brick-and-mortar store experiences. For their first instalment they present “Beauty”, a curation of beauty and wellness brands leading the field in terms of ingredients, sustainability and efficacy.

byCircus will be opening new locations from Spring 2020 across the country so stay tuned!